McDonald’s is Spending Big on Ads as Wendy’s Expands East in St. Thomas

St. Thomas — The snappy, freckle-faced, redhead is making Four Winds Plaza its new home. Wendy’s is expanding further east in St. Thomas, and the move has prompted McDonald’s to launch what might actually be one of its most costly marketing campaigns in the territory.

Using its extremely popular social pages, Wendy’s has begun pushing the envelope in a l…